Campaign Type: Special Appeals
Background: A politically-oriented nonprofit wanted to support an important bill before Congress by mobilizing its constituency quickly to help with its passage. The campaign both solicited contribution and instructed the individuals to contact their representatives in Washington.
Since the nonprofit was already a SIGNIA client and the state registrations were current, SIGNIA was able to begin the campaign within 96 hours. SIGNIA constructed the case statements, trained the communications and proceeded with the task at hand. SIGNIA even transferred to calls to the individual’s representative.
The bill passed and the metrics for the program were outstanding.
Results:
| Initial Pledge Amount | $25-49 | $50-99 | $100+ |
|---|---|---|---|
| Pledge % | 24% | 22% | 20% |
| Avg. Pledge | $39 | $55 | $125 |
| % Contact | 50% | 55% | 50% |
| Fulfillment | 95% | 95% | 95% |
| Cost Per Contact | $4.50 | $4.50 | $4.50 |
Benefits to client: Major events can cause a sudden need for support and a direct one-on-one personal appeal conveys the urgency and is an efficient tactic to generate donations quickly.